NHS 24 use qualitative and quantitative data to evaluate, review and optimise NHS inform content. This includes, for example:

• analysis of user activity on their website
• user feedback
• user research
• user testing
• partner and community engagement feedback
• 111 call trends

NHS 24 conduct regular audits and reviews to ensure accuracy, relevance and clarity of content.

Please find below, the Full Time Equivalent (FTE) number of social media managers currently employed within the Communications division and the associated cost.

The Scottish Government is pleased to note that The latest published statistics show that there are higher uptake rates for breast, bowel and cervical screening within health boards which have a higher proportion of rural or island populations. Nonetheless, we recognise the particular challenges people living in those communities may face in accessing preventative health services, and we are working hard to overcome these.

Initiatives supporting access to preventative health services in rural and island areas include:

• a dedicated financial support scheme to cover travel costs for eligible patients and their authorised escorts, which focuses on those on low incomes or living in the highlands and islands. In addition, Health Boards also have the discretion to reimburse patient travel expenses where it is viewed to be an extension of treatment costs and deemed to be clinically necessary. This allows flexibility within the schemes for Boards to provide support to those who need it but would not otherwise qualify.
• Funding for Scottish Ambulance Service mobile vaccination units. These are available to every Health Board across all vaccination programmes and can be used to reach those in rural areas.
• 21 mobile screening units deployed in the breast screening programme across Scotland to minimise travel for all patients.
• Targeted outreach through Detect Cancer Early roadshows, which visited communities right across Scotland, including those in rural areas, in March 2024 to reinforce key preventative messages.

In addition, the National Equity in Screening Strategy, which was published in June 2023, is designed to address inequalities and ensure equitable access for all eligible screening participants. The Scottish Government is also looking to improve our understanding of the experience of people with cancer living in rural and island communities. Examples include an independent evaluation of their access to cancer care services, and a research programme on rural healthcare funded by the Chief Scientist Office.

I wrote to the Economy and Fair Work Committee on 25 June 2024 to confirm that a market testing exercise for Glasgow Prestwick Airport was underway. Scottish Ministers’ longstanding position is that the airport should be returned to the private sector at the appropriate time and opportunity. This must be to an organisation with the commitment and capability to operate businesses directly relevant to GPA.

Any decision to sell GPA must represent value for money for taxpayers and be informed by what is right for the long-term success of the business and its contribution to the local and Scottish economy.

The process is ongoing and I will update Parliament when a significant development has been made.

I refer the member to the answer to the question S6W-26921 on 29 April 2024. All answers to written Parliamentary Questions are available on the Parliament’s website, the search facility for which can be found at https://www.parliament.scot/chamber-and-committees/written-questions-and-answers

The Scottish Government recognises that whilst public health awareness campaigns in relation to alcohol can be helpful to provide additional information to the public, evidence is clear that the most effective method of reducing alcohol consumption is tackling the affordability, availability and attractiveness of alcohol. This is in line with World Health Organization guidance.

The Scottish Government’s Alcohol Framework set out a commitment to engage in a national social marketing campaign to increase public awareness of the UK CMOs’ guidelines on alcohol consumption. The Count 14 materials and unit calculator continue to be hosted to support members of the public to increase awareness of how to calculate units of alcohol and materials continue to be accessible for health boards and Alcohol and Drug Partnerships locally.

An evaluation of the Count 14 campaign found that: “the campaign has made a positive impact on increasing awareness and understanding of the UK CMOs' low-risk drinking guidelines in Scotland.”

The Scottish Government is committed to ensuring that everyone who needs it can access well-coordinated, timely and high-quality palliative care, care around dying and bereavement support regardless of geographical location.

As part of the development of the Scottish Government’s draft strategy, ‘Palliative Care Matters for All’, the Strategy Steering Group and a number of expert working groups carried out surveys to map palliative care delivery across Scotland, including in rural and island communities. This report can be accessed at www.gov.scot/publications/palliative-care-strategy-palliative-care-matters/

This work has been helpful in providing a clearer picture of the delivery and accessibility of palliative care services and support across Scotland and has helped to inform the actions set out in the draft strategy. The final palliative care strategy is due to published later this year.

It is for Integration Joint Boards (IJBs) to govern, plan and resource adult palliative care in their areas, using the delegated budgets under their control, to meet the needs of their local populations.

The Scottish Government continue to support all community pharmacy contractors, including rural pharmacies in Scotland by delivering the largest ever increase to funding for two years in a row. This settlement will deliver a total of £422 million in guaranteed funding for community pharmacies across Scotland in this financial year.

In addition, there is a Guaranteed Minimum Target Income for essential small pharmacies, most of which are rural, and a pharmaceutical needs weighting payment which acknowledges both demographics and deprivation associated with a patient’s postcode. This helps support rural pharmacies by ensuring they are not disadvantaged because of their location. In our strategy for pharmaceutical care in Scotland ‘Achieving Excellence in Pharmaceutical Care’ (2017) we committed to enhancing access to pharmaceutical care in rural communities, which included use of Attend Anywhere for pharmacist clinics, and use of Near Me to support access to and the delivery of pharmaceutical care in rural communities.

The Scottish Government expects all NHS Boards to provide maternity services that are delivered as close to home as practicable and to offer a full range of birth place options within their region. Service planning and delivery is the responsibility of NHS Boards and it is important that these services are safe, sustainable and meet the needs of local populations.

At a national level, we continue to take forward work to address the challenges faced by maternity services in rural and island NHS Board areas. We are improving the delivery of maternity services in rural areas through initiatives such as implementation of The Best Start and the introduction of continuity of carer; the development of community hubs, and the increased use of Near Me, that allows for remote consultations and appointments where appropriate. We particularly recognise the importance of patient transport and this remains a priority for the Scottish Perinatal Network (SPN), with work commencing to develop guidance on Remote & Rural Intrapartum Transfers. In addition, we continue to support work in Grampian to return obstetric maternity services to Dr Gray's Hospital.

It is for Integration Joint Boards (IJBs) to govern, plan and resource adult palliative care in their areas, using the delegated budgets under their control, to meet the needs of their local populations.

Evidence gathered to support the development of the draft palliative care strategy shows that, for people living and dying at home, general practitioners (GPs) and district nurses have important and valued roles providing ongoing relationships, care of the whole person and family, broad expertise and coordination of care. These relationships are particularly important in remote and rural communities. The actions set out in the draft palliative care strategy seeks to support IJBs ensure equitable access to palliative care in their areas.