The “Let’s Talk Medicine” campaign, which commenced 22 April 2014, is aimed at getting the public to think differently about the medicines prescribed to them by empowering and encouraging them to, for example, discuss with their GP the medicines they are taking, why they are taking them and whether they still need to take them; take more personal ownership for their medicines and health; be more thoughtful when ordering repeat prescriptions; and avoid medicines ‘stockpiling’.