See www.lobbying.scot Taigh Naomh Anndrais, Rathad Regent, Dùn Èideann EH1 3DG St Andrew’s House, Regent Road, Edinburgh EH1 3DG www.gov.scot https://www.nhsinform.scot) Strategic Goals Core Components Strategic Goal 1 – Sustaining and Improving Unicef UK Baby Friendly (infrastructure) Strategic Goal 2 – Strengthening Governance and Education, knowledge and skills Accountability (workforce) Strategic Goal 3 – Improving Skills and Quality of National Breastfeeding Friendly Care Scotland Scheme (environments) Strategic Goal 4 – Equity of Access and Scale and Spread of Innovation Outcomes (quality improvement approach) Strategic Goal 5 – Empowering and Engaging Monitoring and measurement (data and intelligence) Strategic Goal 6 – Creating Enabling Communications and national Environments resources (Once for Scotland) We continue to see significant progress in both the initiation and duration of breastfeeding in Scotland and our Framework showcases the positive work being carried out through national and local actions in recent years.