On the contrary, the heaviest drinking men drank more under minimum pricing. • He also tackles the claims by Public Health Scotland that MUP has reduced deaths directly caused by alcohol consumption by 13.4 per cent and hospital admissions by 4.1 per cent: In short, the claim that minimum pricing “worked” rests almost exclusively on a single study which is an outlier in many respects, which cannot come close to proving causation, and whose findings are highly dependent on the assumptions of its authors. • The majority drink responsibly and trends are going in the right direction in some areas.