Priority markets include the UK & USA; Secondary markets, Germany, France, China, Canada; 1 Scotland Outlook 2030 - Scotland's tourism strategy (scottishtourismalliance.co.uk) 2 Scotland's National Strategy for Economic Transformation - gov.scot (www.gov.scot) 3 Scotland's Reputation 2022 - The Anholt-Ipsos Nation Brands IndexSM: 2022 - gov.scot (www.gov.scot) T ertiary: Italy, Spain, Australia, Middle East, Netherlands, Nordics One recent example of this activity was our £6.5M Scotland Is Calling campaign launched to build international demand following...