Obviously, price is important for those who think that it is the main issue, but I draw members’ attention to the evidence, which is that there are other issues and that, although dropping the price results in more people showing up initially, they go away quite quickly, and attendance levels do not change over a longer period of years—that seems to be what the evidence suggests, if I may reduce it all to one line. I note Highland Council’s comments about its approach to tickets for families.