The methods used to measure the effectiveness of advertising are:Qualitative research pre-campaign to test the effectiveness of the advertisingQualitative research post-campaign to test awareness, recall and reactionResponse mechanism e.g. websites, telephone helplines, call centresAttitudinal tracking through quantitative research Feedback via third partiesStatistical take-up responseAdditionally, to ensure that the advertising reaches the target audiences, the selection of media is influenced by independently audited data.1999-2000 Media Spend(£) Media Spend(£)Justice DeptAgriculture, Environment and FisheriesDomestic Abuse 180,293Food Safety 109,675Electoral Registration25,036Total109,675European Elections30,217 Children's Hearings85,609Education and IndustryFire Prevention136,313Teacher Recruitment83,763Total457,468Road Safety663,538 Child Care63,844 Total811,145 Overall Total1,378,288 2000-01 Media Spend(£) Media Spend(£)HealthEnvironment and TransportAlcohol Abuse220,900Road Safety1,060,366Food Safety 25,658Travel Awareness (Learn to let go)175,000Lead in Water61,752Safer Scotland140,119 NHS Fraud121,942Total1,375,485NHS Helpline131,578 Drugs54,114EducationFlu580,546Child Care119,117Organ Retention53,597Children's Panels105,408Total1,250,087Total225,325 Justice Fire Prevention 144,824 Domestic Abuse 385,830 Fostering32,443 Total563,097Overall Total3,413,9942001-02 Media Spend(£) Media Spend(£)HealthEnvironment and TransportAlcohol Abuse229,145Road Safety1,340,164NHS Fraud29,920Travel Awareness317,010NHS Helpline110,495Environment (climate change/waste management)1,148,023Drugs1,175,509Litter118,934Flu566,093Total2,924,131Suicide among Young Men23,500 Children's Panel201,581EducationTotal2,336,243Teacher Recruitment310,965 Total310,965Justice Fire Prevention297,465 Domestic Abuse548,943 Child Protection on the Internet186,303 Total1,032,711Overall Total6,604,0502002-03 (to date...