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Sportscotland is promoting a number of youth sport programmes, including a pilot active primary schools programme. We are developing a national physical activity strategy for Scotland.
Presumably such an organisation could require local authorities to advertise its presence and activity over a period. It would be an effective way of ensuring wide publicity for a cause and getting local authorities to pay for it.
I understand what you are saying. However, the problem is getting the service set up. You seem to be saying that VisitScotland can make zero financial contribution to that activity.