VisitScotland will do this by working in partnership with individual businesses, public agencies, and local authorities to target consumers though marketing, information and inspiration, and quality to maximise the economic benefits of tourism to the area. Marketing activity includes publications such as the Perthshire, Angus and Dundee Where to Stay and What to See and Do guides; VisitScotland.com and Perthshire.co.uk websites; marketing activities on seasonal campaigns such as Perfect Day, My Scotland and Winter White; consumer e-zines and e-newsletters and of course providing additional information and inspiration through the six VisitScotland Information Centres (VIC) based in Perthshire.