In addition to this, £1,915,000 has been spent on marketing and communications and this can be broken down as follows: Market Expenditure UK and Ireland £784,000 North America / Australia / New Zealand £525,000 Worldwide (research, website, PR activity) £606,000 Total 1,915,000 In addition to the expenditure from the core Homecoming budget, VisitScotland has supplemented marketing activity, using its core marketing budget, with Homecoming Scotland 2009 running as a theme through all its marketing campaigns.