The campaign sets out 17 policy objectives: Action by PRODUCERS SGF will encourage vape producers to: • rename products to make them less appealing to children • change packaging to make it less appealing to children • encourage alternative vaping products over disposables Action by RETAILERS SGF will work alongside retailers to: • ensure that vaping products remain in public view, but are placed alongside tobacco products to show them as an alternative, not an addition • ensure the continued success of Challenge 25 is maintained, alongside the robust use of a refusal register, which must be checked on a regular basis by store managers • advocate the use of age-restricted till prompts in all stores • ensure retailers are registered to sell both vapes and tobacco by completing the Tobacco Register • install Challenge 25 posters and statutory warning notices, and to install Healthier Choices, Healthier Communities campaign material • provide easy waste and recycling options for disposable vaping products Action by POLICYMAKERS SGF will ask policymakers to: • ensure current legislation is enforced fully to punish retailers and wholesalers responsible for illegal sales of vapes • rule out an outright ban on disposable vapes - so as not to fuel illicit trade - and rule out restrictions on flavour, but consider restrictions on youth appealing names and packaging • provide a forum for open discussion by all of those with the shared aim of ensuring that smokers who wish to quit can use a less harmful alternative such as vapes, whilst ensuring that non-smokers do not 8 A ction by ENFORCEMENT AGENCIES SGF will ask trading standards departments to: • ensure wholesalers check that all goods are compliant and that only compliant products are distributed to retail • check that retailers are registered to sell both vapes and tobacco, where required • ensure that the reduction of illicit sale of tobacco and vaping products is a primary objective for trading standards officers • provide suitable access to recycling facilities and options for takeback • ensure strict age enforcement and control of online...