Their Media Nations 2023 report showed that almost a third of Scottish households only used television services delivered via aerial. 1 Research conducted by Ipsos Mori for Arqiva shows that these services are of particular importance to older people, people living in rural areas, and households from lower socio-economic backgrounds. 2 Due to Scotland’s demographics in terms of an ageing population, and numbers living in rural or island locations, this issue is therefore especially important in Scotland.