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In response to Mary Mulligan’s question about how much would be achieved through attrition, did you say 10 per cent at best? I think that 10 per cent is incredibly optimistic.
In difficult times, we think that homecoming will play best to that market. Beyond that, we are cracking on with the "Caledonia" advert: 60 per cent of the Scottish population have seen it, and 66 per cent are aware of the year of homecoming.
Part of the process of the pilot is to work out exactly what the costs would be and how they might best be met. I would not like to commit myself at this stage to answering that question.
We suggest in our paper that some local connection points might be considered. We can draw on best practice from the local lettings initiatives and choice-based lettings that are peppered across Scotland.