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Pre and post-campaign surveys provide essential insight into the performance of marketing activity and help ensure campaigns are targeted and cost-effective.
To ask the Scottish Government, regarding recommendation 8 of the second Strategic Transport Projects Review (STPR2), what proportion of children currently travel actively to get to school, and how this has changed since STPR2 was adopted.
We frequently get complaints from neighbours, which we can deal with only after the fact, so why should communities not be given a voice, given that such activities have an impact?
As well as looking at the hard data—and the data is crucial here—we also seek direct feedback from colleagues, and Aneela McKenna has been active in doing that. We get good feedback from people who are not successful; we do not just speak to people about how they found the process once we employ them.