As a result, the ability to raise extra funding in this way is limited. • Funders such as People’s Postcode Lottery are recognised for funding charities such as museums, festivals and galleries in flexible and non-ring-fenced ways, allowing the organisation to develop to its priorities and contexts and allocate funding wherever it is most needed and to then demonstrate the value of that investment against broader criteria such as the overall social, economic and cultural impacts of that organisation. • Innovation in cultural funding is likely to stem from an expanded view across the sector, other sectors and from Government levers.