To begin with, the Equality Impact Assessment envisages effects on ‘different population groups including people with protected characteristics….and children’; Fairer Scotland impact identifies ‘people socio-economically disadvantaged’ as potential beneficiaries; The children’s rights and wellbeing assessment states ‘The regulations are expected to improve the food environment, encouraging heathier food choices and supporting people, including children and young people, to maintain a healthy weight in line with the vision for everyone in Scotland to live healthier lives for as long as possible.’