The theme is key both in terms of ‘place’, with schools collectively being one of the largest trip generators in Scotland (there were over 705,000 children attending school in Scotland in 2023 with about 50% of their journeys being made actively), and also ‘people’, with strong evidence showing that social norms play a crucial role in behaviour change, and that helping children establish healthy travel behaviours should be a core activity of programmes seeking sustainable travel behaviours.