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The fabric of Scotland’s tourism industry is so diverse and the needs are so different that DMO input is essential. If you do not get it, you will not get the full picture.
We need to consider what the trusted organisations or youth brands are that can support the activation of the payment if there are barriers to getting the word out through social media because of Scottish Government policy.
However, the CCC’s May 2019 advice does note that achieving net-zero GHG emissions in the UK will result in significant benefits to human health from better air quality, less noise, more active travel and a shift to healthier diets.
For the Scottish Government, it is all upside, because it is about the other revenue that you get from income tax or other taxes over time from the economic activity and its multiplier effects.