Fresh talent aims to address that and to ensure that Scotland has a sustainable population.The initiative focuses on four key subjects: promoting Scotland as a place to live and work for those who have a legal right to do so here; promoting Scotland as a destination for people who apply for UK work permits; encouraging students at Scottish universities to stay in Scotland; and improving first impressions of Scotland on arrival.In September 2003, the First Minister announced the intention to establish a national relocation advisory service, which should be operational by October this year.