VisitScotland provided funding of £180,000 (£150k + VAT) to the DP World Tour for branding and advertising, which in turn provided Scotland with a global platform to showcase its credentials as one of the world’s premier golf tourism and events destinations.This funding included the delivery of on-course branding and advertising promotion across live broadcast to a global audience. VisitScotland’s investment enabled a channel to market, and a platform to promote Scotland and the North-East as a year-round golf tourism and events destination, with the intention to inspire future visits.Golf and golf events are important to Scotland and play a key part of our national identity, supporting communities, driving economic growth, contributing to environmental sustainability across the country and promoting Scotland through global profile.