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The first and most important thing, therefore, is to decide what the key message is, and then you have to work out the best way of getting that message across.
There has to be a degree of editorial freedom, but there is also a clear expectation that there will be—in the best traditions of public service broadcasting—portrayal, representation, cultural diversity and so on.
A key issue is to ensure that we select as best we can. Selection for medical school used to be based pretty much on whether applicants had the main qualifications, which in Scottish terms means the highers.
If Scotland is to compete on quality with the best food and drink, top-of-the-range engineering and one of the cleanest environments in the world, similarly we want one of the best legal systems in the world.