Perhaps more so because there is nothing else like River City currently on television. • The number of programmed hours for Scottish audiences is less under the new proposals 33 hours of TV from River City – the three new shows, Grams, Counsels and The Young Team will produce 18 hours of TV – 15 less hours of TV. • Audience demographics - how will the River City audience specifically (that blend of schoolchildren, families, grandparents) be served by the proposed new dramas?