Actual Outcome: Proportion of people spontaneously aware of advertising/publicity about domestic abuse has been consistently high at more than seven in ten over the last four waves and was at 72% at wave 11 (70% at wave 10); The level of TV reach, recognition of both Doll''s House and Teddy creative executions, was 83% - much higher than levels reached over last four waves. 58% of those who had seen the adverts thought that the advert sought to communicate the effects on children/family which was the main campaign message at wave 11; Combining the reach figures for TV and radio gives a total campaign reach for the latest phase of 85%, compared to 79% at wave 10.