Marketing
We have developed a recovery marketing strategy and plan that will ensure:
Scotland is discoverable in all our priority markets year-round through an always on programme of digital marketing
We increase awareness and propensity to visit through targeted awareness activity at key times of the year in all our priority markets
Customers move through the journey from awareness and consideration to booking through working with travel partners, transport providers and the travel trade
Work closely with the industry in Scotland to ensure for each destination and sector we present the right product at the right time to ensure a spread of visitors across the year and across Scotland
Through all activity Scotland is promoted as a Responsible Tourism destination, aligned to the vision set out in the Tourism Recovery Strategy & Scotland Outlook 2030
Engagement
Our programme of Industry Engagement continues to support businesses in their recovery, including the delivery of webinars and support sessions to get businesses online bookable and upskilled in digital.