The objective of the advertising campaign was to create interest in teaching as a career with an aim of widening the target audience and encouraging not only those choosing their first career but also suitable candidates who might consider teaching as a second career.The setting of intake levels to courses of initial teacher education is the responsibility of the Scottish Higher Education Funding Council (SHEFC). In setting intakes, SHEFC take account of the Department's projections of the minimum requirements for newly qualified teachers, based on pupil numbers, teacher numbers and estimates for future flows in and out of the profession, and guidance offered on other relevant factors affecting the demand for teachers.