The figures on the cost of the healthy living campaign are laid out in the following table.Cost of the Healthy Living Campaignfrom 7 January to 4 November 2003 2002-03 (Jan to end March) 2003-04 (April to 4 Nov) Advertising £1,404,864 £1,029,271 Evaluation and Monitoring £17, 955 £75,000 Resource Development/ Promotional Items £98,368 £62,000 Advice line £171,826 £175,697 Website £35,395 £4,484 Total £1.73m £1.35m S2W-03735