BBC Scotland’s own internal analysis found that Scottish visibility on major network brands, including iPlayer, was 5 From 1 January 2030 at least 12% of the hours of programmes made in the UK for viewing on Channel 4 must be produced outside England, and at least 12% of Channel 4’s expenditure on programmes made in the UK for viewing on the service must be allocated to the production of programmes outside England and using production centres in Scotland, Wales and Northern Ireland.