Independent evaluation shows that:Paid-for Let’s Do Net Zero campaigns typically reach a large proportion of people in Scotland: for example, the October 2021 communications activity reached 3,475,000 (75%) of adults in Scotland, who saw the activity on average 9.7 times.Seeing messaging relating to the need to take action to tackle climate change has a positive impact on the target audience’s commitment to taking action: for example, 76% of campaign recognisers were motivated to take action in November 2024 versus 49% of non-recognisers.The Review’s findings indicate that the public want to see more mass communication on climate change from the Scottish Government and want to hear more on the urgency of the climate crisis from Government, balanced with communication on the practical actions that people can take, and their co-benefits. S6W...