The following key research sources were utilised:VisitScotland insight data over a number of years as published in their annual reports: Our Annual Performance Report | VisitScotland.org VisitBritain: MIDAS - Full Research Report - Dec 2022 Expedia: Expedia Group's Path to Purchase Study on Traveler Behaviors: Key Findings and Methodology TripAdvisor: E conomicPortraitofTraveler2023 In addition to the above, VisitScotland drew upon the professional knowledge and experience of their staff. S6W...