Our recent consultation on restricting alcohol advertising and promotion directly references and endorses this threefold rationale as set out below: The purpose of taking action to restrict alcohol marketing is threefold and summarised by the WHO as:to prevent young people from being exposed to alcohol marketing (which is known to influence the decision to start consuming alcohol and to increase alcohol use)to reduce the presence of alcohol cues that can induce reactivity and craving in alcohol-dependent personsto prevent influence on social norms relating to consumption in general, given the negative public health, economic and social consequences of alcohol use. S6W...