However, VisitScotland’s TourismAttitudes Survey for 2005 revealed that 89% of people questioned said thenatural environment was very or quite important in choosing Scotland asa holiday destination, with 65% saying that it had become more important inrecent years. 37% said scenery was the main attraction about Scotland thatprompted them to book a holiday here, while 14% were specifically interested innature/wildlife, although as many as 51% said they had participated in awildlife-watching activity while here on holiday.