The video was viewed over 52 million times, with 25 million of these through to completion, and 8.8 million engagements.The SMART objectives for the campaign were:To achieve 10% awareness of the campaign among live / work / study / visit / business target audiences in France / Germany / Spain by mid-April 2019 Among campaign recognisers in France / Germany / Spain achieve 30% agreement that Scotland is an (i) open and (ii) welcoming nation by mid-April 2019Among campaign recognisers, achieve 30% agreement that Scotland continues to extend a warm welcome even in uncertain times by mid-April 2019Among campaign recognisers, achieve 20% agreement that the Scotland of today is (i) inclusive (ii) innovative by mid-April 2019Among campaign recognisers, achieve a 10% consideration level of Scotland as a place to (i) live (ii) work (iii) study (iv) do business (v) visit by mid-April 2019Among campaign recognisers, achieve 3% claimed action as a result of seeing the campaign by mid-April 2019The campaign significantly exceeded these targets, achieving the following results:34% campaign awareness amongst live/work audiences, 49% awareness amongst study audiences, 30% awareness amongst visit audiences and 33% amongst business audience70% agreement that Scotland is an open and welcoming nation 76% agreement that Scotland continues to extend a warm welcome even in uncertain timesAmong campaign recognisers, 56% considered Scotland to be innovative and 60% considered Scotland to be inclusiveAmong campaign recognisers, positive consideration of Scotland as a place to live and work achieved 39%, as an overseas study destination 44%, as a place to do business 40% and a place to visit 43%.82% of all campaign recognisers claimed to have taken action as a result of the campaign S6W-31719