We further plan to maximise the long-term tourism potential of the Commonwealth Games and Ryder Cup in 2014 by: working with media to build worldwide perceptions of Scotland as an attractive destination to visit through extensive positive media coverage building on Scotland’s ability to attract major events, visitors and spend to Scotland using new world class facilities and enhancing Scotland’s reputation as a world class venue for events developing a wide-ranging programme for Homecoming 2014 tactical marketing to encourage people attending the events to take in more of Scotland and stay longer.