The promotion of Homecoming in Scotland has included: the publication of a wide variety of articles in newspapers and magazines on Homecoming and Homecoming messages, including a full page article in The Sunday Times Ecosse section; Homecoming branding at key events; Homecoming presentations at key trade events and shows; the launch of a dedicated Homecoming website on 20 August 2008, including events and programme details; the inclusion of information about Homecoming and Homecoming events in direct marketing; press trips to Burns country, with Homecoming a key theme; the development of a Homecoming toolkit and information pack for travel trade and media to raise aware and convey key Homecoming messages, which went live on 22 September 2008 and new content is uploaded daily; providing Homecoming updates to the tourism businesses in the industry for better industry promotion of Homecoming, and the naming of the Scottish Cup as the Homecoming Scottish Cup for the 2008-09 season.