We are establishing strong partnerships and working across the region to raise its profile, including through: • Developing an engaging and creative campaign to raise awareness of the region nationally and internationally to help attract ambitious investment to the region. • Supporting South of Scotland Destination Alliance (SSDA) to put the South of Scotland on the map through the ‘Scotland Starts Here’ brand to drive a sustainable increase in visitors to the area. • Supporting the operational delivery of place planning and investment in Borderlands Priority Places and leading work on the Borderlands and nationally significant Mountain Bike Innovation Centre and Trail Lab at Innerleithen. • Developing the South of Scotland Natural Capital Innovation Zone, establishing the formal Regional Land Use Partnership and working with SRUC to create an entrepreneurial campus within the region focussed on unlocking the potential of the South’s natural capital. • Supporting delivery of the nationally significant Dairy Nexus, a flagship facility driving transformational research and innovation to decarbonise the dairy sector and move towards a circular bioeconomy. • Working with our partners to deliver a South of Scotland route map to Net Zero and Energy Transition Plan. • Implementing a South of Scotland Housing Action Plan, supporting REP driven work to enhance transport connectivity and sustainability and seeking to influence a future approach to regional skills planning that delivers for the South of Scotland and supports reform of the national skills landscape.