Two thirds of those who saw or heard the campaign, said that they had taken action in response to it and among this group some of the actions taken are particularly noteworthy:
36% said they got the COVID-19 vaccine
35% talked to family or friends about the COVID-19 vaccine
33% encouraged a friend/ family member to get vaccinated
20% looked for more information on the COVID-19 vaccine
10% visited the NHS Inform website...