These goals are (rightly) ambitious by themselves – however, they become even more so when you consider the assumptions underpinning them, particularly the conversion rate of people reached to people achieving sustained outcomes, as set out in the detailed methodology of Best Start, Bright Futures: • The out-of-work offer assumes a conversion rate of 20% - compared to an observed conversion rate of 8-16% seen in Fair Start Scotland for out-of-work participants. 1 • The in-work offer assumes a conversion of 10% - compared to an implied conversion rate of 6% seen in the Work Programme Evaluation for in-work participants.