Our Detect Cancer Earlier (DCE) Programme takes a whole-systems approach to early detection and encompasses primary care, diagnostics, public education, data, innovation and screening.Detect Cancer Earlier’s Be The Early Bird campaign launched in March 2023 aiming to reduce fear of cancer and empower those with possible symptoms to act early.Our Get Checked Early website includes an interactive symptom checker including for genealogical symptoms.In parallel to campaign activity, a DCE roadshow visits...