Name of campaign Year Run by Cost Reach Litter Week of Action – Flingin’s Mingin’’ 2013 Zero Waste Scotland £45,288 Press and radio: 300,000 Social Media: 2 million Overall reach: 2.5million Dirty Little Secret 2014 Scottish Government £400,000 88.09% of 18-24 year old (target audience) Managing Our Waste (Flytipping social media portion) 2020 Zero Waste Scotland, Scottish Government, Keep Scotland Beautiful, COSLA £907.26 Overall Social media: 236,187 Website...