Social media management includes the management of Scottish Government social media accounts across platforms, and the directly related services comprise organic content production and outreach to secure content from creators and influencers.The majority of the Scottish Government’s social media management and organic content creation is managed by internal teams, supported by agencies where required.The Marketing Services Framework covers the provision of all marketing services, including the development of materials to deliver targeted messaging, engagement with audiences and to support behaviour change.The relevant lots specifically for social media management support and content production as detailed above are Lot 3 Digital Marketing Services and Lot 4 Public Relation Services. The Media Planning, Buying...