This assistance is delivering, collectively, across the public agencies, especially VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Skills Development Scotland, Scottish Development International, and the relevant local authorities. “Enhancing the Quality of the Visitor Experience” is one of the four priorities for the Tourism Strategy 2020 and customer excellence initiatives, such as the WorldHost Destination initiative not only helps individual businesses to upskill their workforce but also enables participating destinations to improve the overall quality of the visitor experience.