Increasing the Pipeline of Skilled Workers • The panel and participants were in agreement that industry itself has a role to play in promoting itself as a career destination of choice by targeting underrepresented groups in the labour market and promoting the wide range of roles required by the sector. • The importance of working with schools and educational establishments to promote and encourage vocational courses and STEM skills was raised, with participants sharing some positive examples. • The need to address negative perceptions of roles within the F&D sector was discussed, with an emphasis on how to change the negative perceptions of those influencing young people’s career choices whilst as school. • Structural barriers, such as immigration policy and education provision (i.e. food and drink within the curriculum), were also recognised as areas that require addressing to help bring skilled people into the industry. 3.