Marketing and development • The castle's own proactive activity has focused on the following: o Travel trade – including the creation of a virtual fam trip. o Campaign planning – with focus on ticket sales, using content and paid social. o Collateral – leaflets available for display in sites across Scotland. o Partnership – fam trips for key operators and liaison across sectors. o Website – content development and user testing occurred prior to launch. o Ticketing – user testing has been key and there will be trade rates available. o Accreditation – Have applied to have Green Tourism Award in place as soon as possible and will also join the ASVA QA scheme.