Some of the approaches successor committee(s) may wish to consider in promoting their work include:
Further expansion of social media opportunities and platforms, use of clips, blogs, videos;
Negotiating a media exclusive with the environment correspondent of a leading Sunday newspaper followed up by a wider news announcement;
Issuing press releases under embargo with the offer of pre-records or a press briefing in advance of publication to aid information gathering;
Setting up photo-calls to highlight an issue through personalities, something novel/creative;
Making more use of letters – clear, direct and concise letters to the Scottish Government can help promote transparency and maintaining a story in between evidence sessions;
Promoting evidence sessions in advance (sometimes with a convener quote or video clip) and where appropriate flagging to press key take-aways from a meeting;
Issuing pro-active and reactive media statements, releases and interviews, and;
Producing short, focused reports.