This included:£20,000 sponsorship from the Scottish Executive£12,318.80 for the audio visualequipment and technical operators at the event and production of high qualityDVD for future use to promote Scotland. £940 for international medialiaison.£5,000 for a table of 10which comprised two officials, two business partners, and the headteacher and fiveyoung people from Our Lady and St Patrick’s High School in Dumbarton.The sponsorship securedclear identification, in all UK and international media, of Scotland as thelocation for this event, and promotion of the Scotland brand.The purchase of the tablesuccessfully promoted the Determined to Succeed strategy to key audiences, bothon the day and subsequently through media coverage.