I do not know whether you would like me to expand on those. Please do. Section 55(7)(a) states that account is to be taken"of any factor attributable to the known existence of a person who … would be willing to buy the land at a price higher than other persons because of a characteristic of the land which relates peculiarly to that person's interest in buying it".That is the romantic factor of someone saying, "I want to buy that land."