Financial Year Media Type Spend 2002-03 TV £4,459,346 Radio £971,078 Cinema £271,506 Press £2,548,381 Outdoor £1,174,007 Research £489,027 Production £3,368,052 Total £13,281,397 2003-04 TV £1,697,276 Radio £1,327,358 Cinema £143,288 Press £2,119,146 Outdoor £1,436,217 Research £396,435 Production £2,212,420 Total £9,332,140 S2W-15208