We continually review the cost-effectivenessof all of our media platforms to ensure that we use the right media to reach therelevant audience for each of our campaigns.The south of Scotland is coveredin a number of ways including television (Channels 4 and 5), radio (Radio Bordersand Westsound) and press (Tweeddale Press Group and Dumfries and Galloway Group).We do not currently use BorderTV as it is not competitive in both cost and reach.