Businesses have faced a perfect storm of challenges in recent years, from Covid restrictions, skills shortages and job vacancies, to rising costs, and declining consumer spending and declining 1. consumer spending and confidence To survive and thrive businesses need to understand how they can best navigate the difficulties of these near term financial pressures, while generating profits to invest for long-term success as we face key societal shifts and trends from a Net Zero transition, digitisation and global market challenges. 1 UK Consumer confidence up two points in December (gfk.com) Page 1 of 3 The growth, creativity, entrepreneurship and innovation of responsible, purposeful businesses has 2 greatly contributed to the prosperity of society .