Chamber and committees

The Scottish Government contracts experienced media planning and buying agencies to create media strategies and to buy media schedules. The media agency will recommend the best combination of media channels based on the aims of the campaign, allocated budget and audience. The media agency will take into account the following factors:

Advertising effectiveness is evaluated in a range of ways. Firstly, figures are provided to show the reach (how many people we reached) and frequency (how many times we reached them), both overall and by advertising channel. These figures are calculated by the Scottish Government’s independent media planning and buying agencies, using audited sector data where available.

I have asked Alison Byrne OBE, Chief Executive of National Records of Scotland (NRS), to respond. Her response is as follows:

NRS regularly releases digitised records and archives through the Scotland’s People website, with the numbers reported on Page 22 of our Annual Report and Accounts 2023-24.

NRS continues to digitise, as standard, any paper birth death and marriage records submitted by local registrars. Imaging is also carried out on demand for stakeholders and customers.

The Scottish Government publish their annual marketing spend on https://www.gov.scot/collections/marketing-spend/ which is broken down by portfolio, specific campaign and campaign media and available for public to view.

Please see below for a breakdown of the collective advertising spend given to community radio stations over the past five financial years, as the 2024-25 financial year is not yet complete the information is not included. This breakdown includes a list of the stations that received advertising spend within each year. Information on individual spend per radio station is not available to us as this is deemed commercially sensitive.

I have asked Alison Byrne OBE, Chief Executive of National Records of Scotland (NRS), to respond. Her response is as follows:

The total annual operating costs of NRS for the last five years are:

• £32,845m (2023-24)
• £63,812m (2022-23)
• £61.905m (2021-22)
• £49,557m (2020-21)
• £40,990m (2019-20)

NRS operating costs (excluding depreciation) include the costs of the Census Programme 2022.

I refer the member to the answer to the question S6W-33014 on 21 January 2025. All answers to written Parliamentary Questions are available on the Parliament’s website, the search facility for which can be found at https://www.parliament.scot/chamber-and-committees/written-questions-and-answers

I have asked Alison Byrne OBE, Chief Executive of National Records of Scotland (NRS), to respond. Her response is as follows:

NRS is a member of the Institute of Customer Service and participates in an annual Business Benchmarking Survey. The survey focusses on evaluating customer satisfaction levels. In 2024, 85.7% of customers were satisfied with the services delivered by NRS, set against a public services national average of 73.6%.

When exploring any changes or improvements in service provision, NRS engages with customers through appropriate survey channels. NRS monitors customer use of services through quarterly reporting. NRS operates various social media platforms that are used to engage with the public and gather feedback.

NRS also continues to review its KPIs on a yearly basis to reflect use of services.

Registers of Scotland is a non-Ministerial Public Body answerable to the Scottish Parliament.

RoS is predominantly funded by the fees which it charges for the services it provides. In FY 23-24 RoS’s income from fees was £94.6m.

Beyond that RoS are currently allocated a capital (CDEL) budget each year, a budget to cover non-cash costs such as depreciation (RDEL) and a budget to cover forecast movements in accounting provisions (AME).

During 23-24 these three budget lines totalled £11.2m, which is 10.7% of RoS’s total expenditure of £104.8m.

The reach of radio across Scotland remains strong and the Scottish Government recognises that community radio plays a valuable role in the broadcasting ecosystem in reaching out to communities right across Scotland, including rural and island populations. Community radio provides a platform for diverse cultural outputs and for local voices and the Scottish Government is highly supportive of the role it has in promoting language and culture to those communities.

Output being produced across radio broadcasters contributes to the learning and use of the Gaelic language and it is a vital part of the fabric of what will serve and sustain the Gaelic speaking community in Scotland. We therefore continue to make the case to the UK Government and Ofcom of the importance of greater support for indigenous languages across all aspects of the broadcasting ecosystem.

MG ALBA has on occasions supported and encouraged Gaelic input into local and community radio and will continue to do so. SG has also supported Frieda Morrison, presenter and producer of Scots radio and with her distinct Doric programmes. Also, Isles FM, located in Stornoway broadcasts in English and Gaelic for local audiences.